Guadalajara is one of the most important cities in Mexico, because it is the home of mariachi, charros and tequila, representative elements of mexican culture.
Canal 4 is a TV channel with over 60 years of history, and that is why it is an important part of the city's identity.
For this reason, the Agave was used as the guiding axis of the channel's rebranding along with the slogan “Muy Nuestro” (Very Ours).
Together with a series of graphics and animations inspired by the channel's logo, the result was an identity with a greater sense of belonging.
