Jalisco is recognized as an endless source of sports champions not only at the national level but also internationally.
That is why the state sports department CODE wanted to recognize their work through “Somos los Campeones”, a show that would demonstrate the step-by-step process and the effort they put in to reach the top.
For that reason it was so important to highlight the words "Somos" and "Campeones" in the branding of the show, along with images of athletes dedicated to improving themselves and the use of the representative colors of Jalisco, blue and yellow.
